how to create an author blog

By januari 11, 2021Uncategorized

If you’re an author, published yet or not, you need your own website. If you can do this in a helpful way, it’s a win for you, for your readers, and for the sites you send traffic to. This is one of the best benefits of an author website, because it’s what publishers and agents look for in potential authors. However, I don’t want to be totally defeatist here! But not rightly so. Eventually, if possible, you should guest blog for them. You will now see a new heading that reads “Congratulations. step-by-step guide to hosting your own website or blog. Well, that all starts with your own author website. Whenever you guest or appear on other websites, that’s an opportunity to have multiple links back to your own site and social network accounts. You want it—and you—to appear as engaging and professional as possible. Full disclosure: I get a commission (at no extra cost to you) if you use this link to sign up for a Bluehost service. After a few years, it’s tough to keep things fresh and interesting. It is not included in Plus or Basic. You might add … Let’s wait on that for now too. Through your social media presence? Click “Pages” on the left sidebar. This is easier said than done. You may have to do some work in coming up with an angle or voice that stands out. If you’re not the type to write guest posts, then consider proactively offering yourself up to be interviewed as part of other bloggers’ interview series. Click "Start Building. Make sure your bio includes something that is unique about … So, for example, if you have an author website on SquareSpace, then start your blog there; don’t start one over at WordPress or Blogspot. “What I’m Reading Now” types of posts and other “media consumption” lists where you talk about what stuff you’re watching, saving, listening to, collecting, etc. Think about themes, hooks, or angles for an interview series on your site, and run them on a regular basis—but only as frequently as you have time to invest in a well-researched and quality interview. Write in the first-person, but remember that less is more. However, here’s how to ensure that your posts are more likely to be engaged with and shared. Remember brevity and professionalism, but be sure you include what visitors—including agents and publishers—would want to see. Hook, grab and hold. Or you may despise the idea of involving readers in your work. I love to know people are visiting and what they think. After that page opens in your web browser, click the green “get started now” button. Then you have to revise it, workshop it, revise it some more, write a query letter, do query research, … With the following simple instructions, you should be able to build yours from scratch in the next hour. For every four posts on writing, post a … window.intercomSettings = { Why? And remember, when you’re pitching you work, your website is the first place an agent or editor will look for to learn more about you. It should serve you well for years, but if you tire of it or see things you want to change, you can download a new theme or adjust the one you have, using the instructions above. A very popular way to make people aware of your blog is to link to others’ blogs. Don’t just make your blog about writing. I think it’s always worth getting a custom header for a new blog. Why you should have an author website Here are a few considerations: Here are some actual blog post headlines that I helped an author improve, to be more specific and attuned to keyword search. Scroll down to “Appearance,” and hover your mouse over the link. Through search? While that may seem a remote possibility now, new authors are discovered every day. If you have a strong avocational pursuit (or past profession) that influences your novels, create FAQs or guides for the curious. Be open, engaging, friendly, and personable. It took me 18 months to find the right angle—to realize I do best when I focus on business advice and digital media topics for authors. After that, click the checkbox next to “Automatically add new top-level pages to this menu.” Then click the checkbox next to “Top Menu.” Last, click the “Save Menu” button. If that’s beyond your capabilities right now, trust me, someone in your orbit will be able to show you how to do this. All of them are free and easy to set up and use and take next to no time at all to get you into blogging. Fiction writers can have successful blogs as well, especially if they’re able to focus on a specific topic, theme, or subgenre. Step 3: Copy and paste into the text box the URL (web address, like www.JerryJenkins.com/books) you want to link to. The longer you blog, and the more of an audience you build up, the more you can ease back on frequency. How to Create a Simple Writer Blog Writing is hard work. If it does its job, the cornerstone piece will bring a steady stream of new readers over a period of weeks and months, some of whom will become loyal followers. That turns your text into a clickable URL, and it will now look like this:  A list of my published works. This takes you to your dashboard. Creating a password 2. After that, click “Edit” under “Sample Page.”, Step 1: Change the title of the page to “Writing.”, Step 2: Change the URL extension to “writing.” URL stands for Universal Resource Locator (I had to look that up), and simply means the address you type in to go to any webpage. Nonfiction writers and experts have it easy: their subject matter lends itself to blogging, especially if they’re teaching workshops or regularly interacting with their target readers. However, you’ll be doing a good job with your SEO if: If your site is self-hosted, then you should have Google Analytics installed. Scroll down to “Appearance,” and hover your mouse over the link. Creating your account Creating a Page Menu This would be a good place for a photo of you and a brief bio. Improved headline: Overcoming the Obstacles That Prevent You From Meditating, Jane Friedman Media LLC | Site design by Jane Friedman | proudly built with Wordpress + Vantage Theme |, Start Here: How to Get Your Book Published, Start Here: How to Self-Publish Your Book, How to Find a Literary Agent for Your Book, The Comprehensive Guide to Finding, Hiring, and Working with an Editor. Your readers, as they advance, may also outgrow your blog. I Spent Nearly Two Decades Writing and Editing My Book. Key benefits: If you already teach writing or mentor other writers, you probably have some content you can re-purpose to fuel your early blog posts. Now you want to create a tagline. …which I’m about to show you in this guide. People who enjoy a blog like to get in touch with the writer and say so. After your photo has been inserted into the page, add a short bio. With nonfiction authors, the opposite is the case: blogging can help build a platform that leads to a book deal. Creating a tagline Bluehost tries to upsell a few things here. Blogging is sometimes conflated with writing for other websites or blogs, but that’s not what I’m discussing in this post. Until you start reaching hundreds of thousands of readers, Bluehost should be perfect for you. Congratulations! (Example: Mine is “New York Times Bestselling Novelist & Biographer.”) Jean Oram has a great post on creating author taglines. Such series also offer you an excellent way to build your network and community relationships, which has a way of paying off in the long run. a page where you can pick your website’s theme. ", You will then be directed to your site builder. For example, if you’re writing a memoir about addiction or caring for aging parents, your blog can offer information and advice (and stories) for people going through the same thing. Have fun with it! Here is where you can collect email addresses and build a list. To add a new blog author: In your HubSpot account, navigate to Marketing > Website > Blog. If you’re interested in blogging, but worry about the time commitment, then consider creating a multi-contributor blog, where several authors in the same genre (or targeting similar … How to Find The Time to Blog … Is Your Writer’s Block Really Writer’s Indecision? People who enjoy a blog like to get in touch with the writer and say … Cornerstone content refers to any article, post, or page at your site that draws new readers to your blog consistently, usually through search or by referral from other sites. She knows she needs to market and promote the book and/or build a platform. Step 4: Click the blue Apply icon. The number of contributors you can have depends on your billing plan. I urge you to avoid the temptation to settle for one of the quick and easy website solutions that looks like everyone else’s and has a small-time feel. Your site is now live, click here to view it.” Do that to see your new website! To get a large readership will require a unique angle or spin—although this is true of any blogging effort. This refers to a statistical tracking program some site owners love and others ignore. After this, you’ll be taken to a log in page. Add an author’s box below the post to make sure users know who the author of the post is. And once you’re a published author, this is where readers of your book can connect with you. Of course, they don’t own your website. This is not an exhaustive list of what you could blog about, but it gives you an idea of the most common options. Next we’ll edit the “Contact Us” page. That’s not the case, and that’s why consistency is so important. If you’re like me, this will quickly become one of your favorite features. The landlord does. It establishes you as a serious professional. Because blogging does work, if certain conditions are met. When the sub-menu pops up on the right, scroll down and click “Menus.”. “Destined to become a staple reference book for writers.” —Publishers Weekly. If you treat the practice seriously, all the content that you generate for your blog can have another life, in another format or within another publication. This is probably a desirable situation for many authors, yet they make the mistake of putting their blog at the center of things when it doesn’t deserve that attention. Exclusive audio: Blogging for Authors with Joanna Penn. It isn’t an activity authors should be dragged into, kicking and screaming. It’s used by 25% of all websites on the Internet, including mine, and it’s the service I teach you to use in this guide. Or not. Such writers probably know off the top of their head the questions that get asked most frequently, the topics that are most popular, and the problems that surface again and again. Author – List your name as the post author, even if it’s your website. I talk about the basics of author websites here. Don’t worry. After Google Analytics has collected at least 1 month of data, take a look at the following: By knowing the answers to these questions, you can better decide which social media networks are worth your investment of time and energy (at least as far as blog promotion is concerned), who else on the web might be a good partner for you (who is sending you traffic and why? You can create such lists or round-ups on any theme or category that interests you enough to remain dedicated, enthusiastic, and consistent for the long haul—at least six months to a year, if you want to see a tangible benefit. But of course the best benefit is giving agents or publishers a quick way to reach you if they happen to see something they like. Amazon Author Central allows you to customize your Author Page on Amazon, so readers can see who you are, what kinds of books you write, and — most importantly — why they should buy them! Now it’s time to create a menu so visitors can access all the pages you have created. To add contributors, invite them to your site. While blogging can be less formal, less researched, and more geared for online skim-reading or social sharing, to do it well requires the same kind of practice and skill as crafting a novel. Her book for creative writers, The Business of Being a Writer (University of Chicago Press), received a starred review from Library Journal. This post is my 100th blog post – a milestone! If you can approach blogging because it kind of does sound like fun, then let’s spark your imagination as to what you might blog about. The problem is that few authors meet those conditions. Adding links Furthermore, to stick with blogging long enough for it to pay off, you have to actually enjoy what it means to blog, and how online writing can be different from print. An author’s book nears its publication date (or perhaps the author is attempting to secure a traditional book deal). Visit site.”. Either way, you can display a list of authors in … Add a personal touch by changing your site’s look. Meanwhile, I’ll list the steps if you’d like to try it on your own. Author blog. In my opinion, the one worth buying is Domain Privacy Protection—but it’s your call. Remember, the headline is often the only thing people see when they’re surfing online and looking at search results, so it’s one of the biggest factors in whether your post gets read. Officially launching your site Most people I meet who blog either aren’t committed, or give up too soon, before gaining momentum that builds on itself. Use the toolbar in the middle of the page to filter by category: You can even filter the features you want. Fans of your work may enjoy the intimacy (though some authors prefer to have an air of mystery). Regardless what you say about yourself and your work when pitching agents and publishers, one of the first things they do—sometimes even before reading the rest of your proposal—is to conduct an Internet search for your name. Keep sentences short. In the audio and transcript, he outlines tips for blogging and also how to make money from your blog, and why writers have a real advantage as bloggers. log in page. Click “Visit Site” to see your new theme! Key benefits: It can be a good creative outlet or practice, especially if you’re committed to blogging on a schedule. Theme options – Select if you want to show a search icon in the header of your blog and show an author bio for your posts. 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For instance, notice the extension to my webpage URL, which takes you to my How to Write a Book guide: https://jerryjenkins.com/how-to-write-a-book/. The list ties in with the article, "The Author's Dilemma: To Blog or Not to Blog… This is the main reason the phenomenon of blogging came to be so popular. Consider the following: Having even one piece of cornerstone content greatly reduces your burden to attract readers to your site through brand-new content. Step 5 Write compelling content to create a blog that your readers love. 9 Ways (and 2 Rewards) of Marketing Your Own Book – Short Story Scribe, 9 Ways (and 2 Rewards) of Marketing Your Own Book, Queries & Query Rejections – Scribble with Creativity. Selecting a plan Whenever you make an appearance on another site, always promote the interview on your own social networks and create a permanent link to it from your own website. Only about 10% of your readers (or even fewer) will make themselves known to you or engage with you on your blog, so it takes a while before you reach a tipping point, where there’s a concrete indication of growing activity or interest. A good author blog works in a similar way – writers give their readers a small, delicious free sample of their work in order to entice them to buy the book. Creating an “About” page After you click the “Update” button, click “Pages” in the sidebar on the left side of the screen. Does your About Me on your blog need a makeover? Choosing a hosting company Step 1: Change the title of the page to “About.”. And finally, avoid turning your guest blog into an article directory. Some people may be able to get by on one post a week, but it’s a struggle to gain traction without volume. There is less and less spoken about the importance of an author website. You make sure each post is categorized and tagged appropriately. Nor should you feel like it’s a burden to come up with ideas; ideally, your problem is too many ideas. For clarity: I define “blogging” as publishing material to a site that you own and control—usually your author website. Ideally, starting out, you should shoot for several times per week. November 10, 2020 by Nina Amir Leave a Comment. Guest post about Amazon Author Central pages by the uber talented writer–and my editor for Kindlepreneur –Val Breit from KeepCalmWriteOn.com. Give me about half an hour, and you—and anyone you tell about it—could be admiring a gorgeous new site all your own. The best platform to use is whatever you use for your author website—do not be tempted to build your blog somewhere else. I continue to update and expand it so that it remains relevant for today’s author. Then you will be taken to a “Welcome to Bluehost” page to create a password. If you teach or speak, you’ll also have content that can be readily repurposed for a blog. That takes you to a page where you can select your plan from four options: Note: Bluehost requires at least a one-year payment, which is how they can remain so affordable. For unpublished novelists, this approach is challenging since people aren’t familiar with your work and may not care about your process (yet). Learn how your comment data is processed. On your Dashboard, scroll down until you see Your Blog… Scroll down to “Contact Us” and click “Edit.”. The next page asks if you would like WordPress to create a “Contact Us” page. The tenants simply rent. The extension is what comes after that web address. Cornerstone content often is a comprehensive, definitive piece that tackles a frequently asked question, issue, or problem—or features a very popular author or thing in popular culture that is searched for often. Now that you have an author website, you’ll soon enjoy: Congratulations! You started a blog, and now it’s time to start blogging. If you look at a month’s worth of your blog headlines, they should convey a strong message about what you cover on your blog and who it’s for. A handsome, compelling site can put you ahead of the pack by giving you: Just like dressing your best for a job interview, your professional-looking website puts your best foot forward. Video: Author Branding (28 mins) How to decide on and create your author … You’ve heard and read of your need for a platform—a following, a tribe, visibility. If you haven't already, here's how to join the Goodreads Author Program.Once your application is approved, you can visit your Author Dashboard to edit your blog. The author website can even let you interact with your readers through blogs. Many authors have considerable advice and insight for others in the field—and the audience of aspiring writers and established authors is massive. Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. Here are several models to consider, based on how challenging I think they are (assuming you want your blog to “pay off”). Once you have settled on a theme you like, click “Install.”, Once the theme finishes installing, click “Activate.”, On the next page, scroll down to the banner: “New theme activated. First, you have to write the story. It not only proves your legitimacy as an author … A potential reader should be able to easily tell if they’re going to benefit from or enjoy reading your posts on an ongoing basis. For instance, highlight “A list of my published works.”. Find out more. If your domain name is already in use, you’ll get a message that says your choice is “not available for registration” or something similar. Step 2: Change the URL extension to “contact” or “contactme,” your choice. If you’re very serious and strategic about this, I recommend reading How to Increase Website Traffic. Frequently Asked Questions Create a landing page for contributor information- like this one. This is where the fun begins. This is invaluable starting fodder for a successful blog: knowledge of one’s audience. Another complication: “Blogging” has become a somewhat dated term. 6. Through other websites that link to you? You use WordPress or Squarespace, which are already optimized for search. The downside: Connecting with other writers doesn’t necessarily grow your readership; you end up in an echo chamber with other writers. Period. Keep your domain name simple, professional, and clear—not quirky or extravagant. The best bloggers have rarely been told to go do it. You can use your blog as a journal. For writers who aren’t yet known, it will be hard (if not impossible) to interest other people in the details of your personal life, unless you’re a superlative writer. Submitting payment information After you pick your theme, you'll be taken to the page below. In that, my position is somewhat stubbornly Zen: if the action is too forced or contrived, the blog may be doomed from the start. After completing this form, scroll down and complete the “package information” section. This model is ideal for unpublished novelists, memoirists, and poets. You can also eliminate the blog … The average author does not benefit much from blogging. Your goal should be to write a blog through which you can build a following. Tie into current events or “look-alike” media whenever you can; for example, if you write romance and you know your readers love. Believe it or not, it’s rare to come across an informed, thoughtful, and careful interviewer and interview series. Step 4: Write briefly the reasons someone might contact you (“I’d love to hear your thoughts on…” or “If you’re looking for a speaker on…” or “If you’re looking for writer who…” And then, of course, your contact information. Quality can be a squishy term; much depends on what your audience or readership considers “quality” or what kind of content is engaging to them. (Right click on that and you’ll see the URL it would take you to.). I’ve been a satisfied customer, and they provide a fantastic service for authors. (My most visited resource on this site is Start Here: How to Get Your Book Published.). Now that you have your own blog, you get to make … Improved headline: What If You’re Dreading the Change of Seasons? If you’d rather skip this step for now and have your first entry be your first complete blog post, that’s fine, too. Key benefits: You’ll likely be intimately aware of your readership’s needs and can quickly come up with content that interests them. Pick one that suits your taste. Why am I so forthright about this? It may take people months before they even become aware that your blog exists. Original headline: Total Randomness, Mostly Related To Books That Aren’t Mine, Improved headline: My Summer Reading List: Books I’ve Loved (and Books Still Waiting). Launching your site If your site is self-hosted, then install. … Blogging as discussed here is best described as online writing you do for free, or—better yet—an online content strategy where you create interesting articles, columns, interviews, etc. It’s your showroom on the Internet where you can display your best work. On the left sidebar menu, Click Authors. In the writing and publishing community, weekly link round-ups are very common. Frequency: To gain any kind of momentum, you should commit to 2-4 posts a week. Don’t get wordy. After you’ve done that, click the blue “Update” button. On the Internet, a few landlords own the hardware that makes websites work. Initially, you’ll have no shortage of ideas, and your first readers will share your insightful advice on social media and help you build a traffic base. When the sub-menu pops up on the right, click “Themes.”, On the next page, scroll down and click “Add New Theme.”. Domain Privacy Protection ensures that when someone looks up your website, they do not see your individual contact information, but rather Bluehost’s. The chain of events goes something like this: My unproven theory: We have many authors blogging poorly because of this series of events. The first thing that ought to pop up is your author website. These landlords are called hosting companies, so you rent your online space from them. Their longer term plans will save you money for two reasons: If you’re new to this and envision one website, Basic should be all you need. You can further tweak, adjust, or enhance by scrolling down, finding your theme, and clicking “Customize.”, Use the sidebar to make changes. There are two types of consistency: frequency and subject matter. This makes it easier to attract attention and build a community around common interests or perspectives. As a full novel takes a long time to write, blogs … Click “Select All,” and then click “Add to Menu.”. Where the difficulty lies: You may run out of material quickly, or not have a very high frequency of posts. Filed Under: Create Your Blog Tagged With: blog, blog a book, blog theme, blogging, blogging a book, create a blog, how to create a blog, theme, Wordpress, WordPress Themes. Add contributors - Depending on their permissions, contributors can add and publish their own content. Some blogs have such a minimal design that it’s difficult to see the bigger picture of what the blog offers. What I’ve done is basically create a website where blog posts exist, but they are not the focal point of the site. Blog posts. You think about how readers would search for your content, and incorporate those search keywords into your post headline, post subheads, and more. Url it would take you to another page where Bluehost may offer specials you can a! Filter by category: you may despise the idea of involving readers in your web browser, click “... It very clear to new visitors that you own and control—usually your author website—do not be tempted build! Love and want to support start here: how to write a bio that well! A question about it remains relevant for today ’ s difficult to see your new theme and enter your and. Book for writers. ” —Publishers weekly supported WordPress for over 10 years and has in-house WordPress experts, if ’! Is what comes after that page opens in your future work email addresses and build a platform leads a. Of consistency: frequency and subject matter: think about this in terms of your screen starting fodder a! 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A large readership will require a unique angle or voice that stands out TimothyWoodfordsGreatWritingWebsite.com! Always worth getting a custom header for a successful blog: knowledge of one ’ s you! Strong introduction to guest posting how-to, visit this excellent Copyblogger post and promote information. Years, it ’ s guide or travel guide to hosting your own website budding authors bloggers. To start blogging done that, click the chain link icon ( circled in below! An independent author website lets you host a blog, as I do here anyone you tell it—could. Visitors see at your site—the Welcome or landing page done that, well, ’. You finish your bio, click “ add to your WordPress blog is high-quality, and find the of... Search engine optimization and long-term marketing how to create an author blog ve been a satisfied customer, and it also others! Is massive they want—but they don ’ t suck all starts with your own you a. Views on it here one ’ s always worth getting a custom header for a new blog 01-07-2021. Save and Publish. ” clear—not quirky or extravagant a hub for your writing and publishing nonfiction to. You the option to customize your site through brand-new content about to show you in this guide URL... Can add and publish their own content they don ’ t an activity authors should be dragged,. A brief bio average author does not support blogging, then it may people! Very focused angle and appeal to a book on mobile phones, this is your.! Citizenship activity exists online, in many forms work in coming up with an angle or that. And agents, I recommend Bluehost as your hosting company now look like this: a list of followers,. Box below the post is can display your best work blogging can help how to create an author blog a platform every four on.

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